Design ideas
The Local Loaf
This logo and poster design for 'The Local Loaf' bakery is a conceptual project created to demonstrate branding and visual communication skills. While the bakery itself is fictional, the design aims to evoke the warmth and authenticity of a local artisan bakery. The logo features a simple, hand-drawn loaf of bread, symbolising freshly baked goods, and the name 'The Local Loaf' emphasises community and local sourcing. This project showcases the ability to develop a cohesive visual identity, from logo design to poster layout, using typography, imagery, and colour to create a compelling brand narrative.
'Unseen, Unheard'
This poster design concept titled 'Unseen, Unheard' is a fictional project created to showcase branding and visual communication skills. The design explores the theme of digital accessibility by using a vintage television set with static as a visual metaphor for the barriers faced by individuals with disabilities in accessing digital content. The poster aims to raise awareness about the importance of inclusive design and encourage the creation of accessible digital experiences for all.
Run & Roam Club
Run & Roam Club is a concept for a running club that encourages exploration and community. It embraces the spirit of adventure, inviting runners of all levels to discover new routes and connect with fellow enthusiasts. The brand emphasizes a modern and inclusive approach to running, fostering a welcoming environment where members can challenge themselves, experience the joy of movement, and forge lasting bonds. With a focus on both fitness and exploration, Run & Roam Club aims to be more than just a running group—it's a community of like-minded individuals who share a passion for running, roaming, and discovering.