Your Ride to a Wider Reach: Why Accessibility Isn't Just Good, It's Essential for Your Business

Just as every cyclist deserves a smooth ride, every user deserves seamless access to your content. We believe true connection means reaching everyone, and that journey starts with accessibility. It's more than a checkbox; it's the foundation for deeper engagement and sustained growth.

Expand Your Audience: Picture your message reaching further than ever before. By making your content accessible, you unlock connections with over a billion disabled people globally – a significant, often underserved, market eager to engage with brands that value inclusivity. This isn't just about compliance; it's about exponential growth.

Boost Your Brand Reputation: Your brand's image is directly enhanced. Demonstrating a clear commitment to diversity and inclusion builds credibility and trust with all audiences. This signals a modern, responsible brand, setting you apart as a leader in inclusive digital communication.

Improve SEO & Performance: Think of accessibility as an upgrade to your content's engine. Practices that make content accessible, like clear alt-text and semantic HTML, are often precisely what search engines value. This means better visibility, higher rankings, and more organic traffic finding your invaluable content.

Ensure Compliance & Enhance User Experience for All: Staying on the right track means peace of mind. Proactively adopting accessibility standards helps you comply with evolving regulations, safeguarding your business from potential legal challenges. Crucially, accessible design isn't just for some; it creates a more intuitive, enjoyable, and universally effective experience for every single user, making everyone's 'ride' a truly smooth one.

Approximately 1.3 billion people

or 1 in 6 individuals worldwide, experience significant disability. This represents about 16% of the global population.

Over 90% of the world's top one million homepages

have detectable WCAG (Web Content Accessibility Guidelines) failures. This highlights a pervasive issue of inaccessibility across the web, meaning a vast majority of websites still present significant barriers for people with disabilities. (Source: WebAIM's Million Project).

70% of disabled customers

experience accessibility barriers on more than a quarter of the websites they visit. This indicates that individuals with disabilities frequently encounter difficulties when trying to use online services, leading to frustration and exclusion. (Source: We Are Purple, cited by Recite Me).

Our services

At Access Bliss, we offer a comprehensive range of specialised services designed to ensure your social media presence is not just visible, but truly inclusive, engaging, and primed for growth. We help you navigate the digital landscape, turning potential roadblocks into clear pathways to wider reach.

1. Social Media Accessibility Audits

• Description: We conduct thorough, expert-led audits of your existing social media content, profiles, and practices. This includes reviewing image alt text, video captions, link descriptions, hashtag usage, colour contrast, and more, identifying specific areas where accessibility can be improved. Our goal is to pinpoint barriers and provide actionable recommendations to make your content accessible to all users.

• Why it's essential: Ensures compliance, reduces risk, and immediately opens your existing content to a broader audience.

2. Accessible Social Media Strategy Development

• Description: We work closely with you to craft a comprehensive social media strategy that puts accessibility at its core from day one. This service includes setting clear, inclusive goals, identifying target accessible audiences, and planning content pillars and formats that inherently cater to diverse user needs. We help you design a roadmap for sustainable, inclusive growth.

• Why it's essential: Builds a foundation for long-term success, prevents future accessibility issues, and maximises your potential reach.

3. Inclusive Content Creation & Optimisation

• Description: This hands-on service involves assisting your team in creating new social media content (posts, stories, videos) that adheres to the highest accessibility standards. We provide guidance on appropriate language, visual descriptions, audio enhancements, and interactive elements, ensuring every piece of content is designed for universal understanding and engagement. We can also optimise your existing content for better accessibility.

• Why it's essential: Ensures all new content is born accessible, expanding your audience immediately and enhancing user experience.

4. Social Media Management (with Accessibility Focus)

• Description: Beyond strategy and creation, we offer ongoing social media management where accessibility is woven into every post. This includes scheduling, publishing, and community engagement, all executed with best practices for alt text, captions, descriptive language, and inclusive interactions. We ensure your daily social media activity consistently broadens your reach.

• Why it's essential: Guarantees consistent accessibility, saving your team time and maintaining a strong, inclusive brand presence.

5. Team Training & Workshops

• Description: We provide bespoke training sessions and workshops for your marketing and content teams, empowering them with the knowledge and tools to create accessible social media content independently. Our training covers practical guidelines, best practices, and the latest accessibility features on various platforms, building in-house expertise.

• Why it's essential: Equips your team with vital skills, fostering a culture of inclusivity within your organisation and ensuring long-term accessibility competence.

6. Accessible Campaign Development

• Description: For specific marketing initiatives, we design and implement social media campaigns that are inherently accessible from concept to execution. This includes advising on accessible visual assets, video accessibility, inclusive language, and effective engagement strategies that welcome all participants.

• Why it's essential: Maximises campaign reach and impact, ensuring your promotions resonate with the broadest possible audience.

Our projects

Below is a list of our recent projects.

Dude Where's My Ramp?

A podcast exploring disability and mental health, hosted by two disabled friends from the UK and the USA. With honesty, humour, and a touch of righteous rage, they unpack everyday accessibility issues, challenge stigma, and share personal stories—creating a space where disabled voices take centre stage.

Stream the latest episode below:

Spicy By Design

A vibrant community for neurodivergent creatives, built to celebrate the chaos, brilliance, and beauty of minds that work differently. It’s a space to connect, create, and thrive—designed by and for the spicy-brained.

Join Our Community by clicking here.

Got a partnership idea, or a project you need help with? drop us a message and let's talk.

Let’s talk?